Friday, September 28, 2018

Ten Powerful Ways To Position Your Startup Against The Tech Giants

Gather And Publicize Positive End-User Feedback
Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that's publicized is the answer. There's really no better way to beat a larger company and even the playing fields. Get your happy user to say so and say it publicly online.  - Kamyar Shah, World Consulting Group
Originally published at:

13 Ways To Prevent Burnout Before It Happens

Prioritize Your Time
There is really no secret to preventing burnout. Much like any other project, it's all about prioritization and time management. If tasks are properly planned, delegated and executed, there is no need for anyone to be overwhelmed or overworked. Couple that with proper time management and the burnout issue will be unlikely to even surface. - Kamyar ShahWorld Consulting Group

Originally published at:

Employer Branding from a Marketing Perspective: CMOs & Marketing Experts Share Advice on How to Balance Consumer Brand and Employer Brand

Kamyar Shah, Fractional CMO 
1) How should companies be treating their employer brand, especially in comparison to their consumer brand?
The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands.
2) Do they both matter?
Of course both matter. Positive branding from any aspect and any level usually has a positive impact on overall brand perception. The brand value is transferable both in depth and breadth.
3) How should companies balance both?
It needs to be a cumulative effort that enables branding from any/every level. The benefits are mutual to all; employee, employer and the company. The storytelling portion of a brand can work its way all the way up to the corporate level.

Originally published at

Wednesday, September 19, 2018

Is Franchising Right For You? Eight Questions To Ask Yourself

Do The Franchise's Guidelines Fit With My Vision For How To Run A Business? 
Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you're allowed to do or not do. Ask yourself if you're going to be able to run the business the way you think it should be run. If the answer is no, then franchising is probably not for you. - Kamyar Shah, World Consulting Group

Originally published at:

Monday, September 17, 2018

Real-time case studies

Real-time case studies

One of the most effective ways that I have tested over the years is real-time case studies. In its most basic version, you have the employee do 2 similar tasks: one the way they think they should be doing it and one with tools or SOP's that allows them to do it faster and more accurate. Majority of the time the employee almost instantaneously have an epiphany and seek to optimize all possible tasks.
Contributors: Kamyar Shah from KamyarShah

Originally Published at:

22 Entrepreneurs Explain What Success Means in Entrepreneurship

It is all relative

Once you look past the societal definitions and standards such as wealth and fame, it becomes obvious that success is relative. One man’s growth from a side gig to full time freelancing or growing a company from 1 man operation to 20 employees can equally be considered success. By most accounts though, it is safe to assume that success should be defined as overcoming challenges that contribute to progress.
Thanks to Kamyar Shah
Originally Published at:

Aiming For The C-Suite? Follow These Leadership Tips To Move Up The Ladder

Continually Educate Yourself
There are certainly many different ways to become an executive, however, the one approach I have seen work most often is education. The simplest strategy is to enhance your knowledge in fields beyond your actual professional know-how. Over time, that knowledge will be noticed and will open new opportunities at higher levels. - Kamyar ShahWorld Consulting Group
Originally Published at:

Passion Is Good, But Don't Neglect Practical Business Decisions

Prioritize Planning
It's a rather simple process to align the passion of the entrepreneur with the best interest of business: It's all in the planning. Most of the time, if the planning and operations have been thoughtfully prepared, there is no reason that entrepreneurs need to compromise between passion and success. - Kamyar ShahWorld Consulting Group
Originally Published at:

13 Types Of People You Want On Your Team

The Doer

Ideas are a dime a dozen, and most ideas never even get off the ground for two reasons: follow up and execution. That is when the "the doer" type proves his/her value. "The doer" with his/her relentless follow-up and implementation will be the driving force to plan, follow up, and implement. This type of team member can have an immense impact on innovation and profitability of a given organization.  - Kamyar ShahWorld Consulting Group

Originally Published at:

13 Ways To Be More Inclusive Of Talent With Learning Disabilities

Publicize Mentorship
This is more about publicizing your organizational interests and the steps that are being taken. Once you publicize your internal programs such as mentorships for employees with learning disabilities, you are halfway there. The next step is repetition which should include a campaign to reach influencer and authorities in the respective fields. - Kamyar ShahWorld Consulting Group

Originally Published at:

Saturday, September 8, 2018

Management Consultant